Who are the target users of battery swapping station?

In the past two years, the field of two-wheeled electric vehicle rental and exchange has attracted the attention and favor of the capital market. Giants such as Tencent, Ali and Ant Financial have competed to enter the market to accelerate the layout of the two-wheeled electric vehicle exchange market. Large and small power exchange enterprises have sprung up like mushrooms, have flooded into the industry track, and seized market share.

To rent or exchange electricity, in order to solve the problem of battery life of two-wheeled electric vehicles, the battery is leased instead of purchased, and the electricity replaced instead of charging, which provides electric vehicle users with instant electricity exchange and car rental services. At present, the main service targets of the market are people in the distribution industry, such as takeaways, errands, and express riders. It will cover all electric vehicle users in the future.

So why are electric vehicle replacements highly sought after and becoming hot items in the electric vehicle industry? The main reasons are as follows.

I. Market Background

With the steady development of China's electric bicycle industry, the number of electric bicycles has steadily increased. According to the "China Electric Bicycle Quality and Safety White Paper" released by the National Bicycle Electric Bicycle Quality Supervision and Inspection Center on March 15, 2017 and data from the China Bicycle Association, as of the end of 2018, China's electric bicycles have more than 250 million social bicycles. Over 400 million.

According to statistics from the National Bureau of Statistics, as of the end of 2018, the average number of electric bicycles per 100 households in urban households was 57.5, an increase of 18.5 units from 2013; the average number of electric bicycles per 100 households in rural households was 74.8, compared with 2013 The annual increase is 34.5 vehicles.

2.Policy support

The "New National Standard" stipulates that the mass of electric bicycles (including batteries) must not exceed 55kg. The "Technical Specifications" requires that the mass of the electric bicycle must not exceed 55kg. From the perspective of OEMs, the weight of electric bicycles is mainly concentrated on batteries. At present, lead-acid batteries are difficult to meet the 55kg requirement of the entire vehicle. According to the weight energy density, lithium batteries are usually 200-260Wh / Kg, while lead-acid batteries are only 50-70Wh / Kg, which is about 1/3 of lithium batteries. Therefore, the energy density advantage of the lithium battery under the new national standard is the key factor that it is expected to completely replace the lead-acid battery.

3.User needs

The instant delivery staff is the main B-end customer for two-wheeled electric vehicles. According to data released by Meituan and Hummingbird Distribution, in 2018 Meituan took out more than 2.7 million single riders, and Hummingbird distribution registered more than 3 million riders. Judging from the 99% lead-acid battery electric two-wheelers on the market, most old cars have a battery life of 50 to 60 kilometers, which lasts about 2 hours without power, and it takes more than 8 hours to charge, which is completely unsatisfactory. The actual demand for takeaway riders. The industry expert Leifeng Power Exchange is targeting this new huge market, and is planning to use the "power exchange mode" to change the "rider" travel mode.

Workers must first sharpen their tools. As an important means of transportation for takeaway riders, the endurance of electric vehicles directly affects their income. In order to improve efficiency and economic income, takeaway delivery personnel have become early adopters in the era of electricity exchanges. It is believed that the electric vehicle exchange and electric exchange mode will soon be popularized among ordinary users.

At present, in the industry, the rental and exchange platform generally adopts two models of direct operation and placement of the switchboard, and a few are the model of joining service outlets + placing the switchboard.

1.Direct sales mode

As we all know, excessive rent pressure on shops is one of the important reasons why the real economy is difficult to do. The direct operation model requires the platform to bear the rental costs and labor costs of all service outlets. For quasi-first-tier cities such as Zhengzhou, an average one Shop 5000+ yuan, equipped with two staff, labor cost 8000+, a city with 20 directly operated stores as an example, the annual cost exceeds 1.29 million, plus the platform's subsidies to users, the operating cost of the entire platform can be imagined Know.

2.Placing the switch cabinet mode

Although the switchboard is convenient and saves shop rent and labor costs, putting in the switchboard is still a heavy asset investment project. The high-density distribution of the switchboard means that the entire business will require huge capital investment and reduce the power exchange system. Density will directly affect the user experience. Ignoring the investment costs of putting in the switch cabinet, and the landing problems such as the fire safety of the switch cabinet also increased the difficulty of promotion.

3.Joining service outlets + putting in the power exchange cabinet

In addition to the above two modes, there is a power exchange mode that uses Thunderwind as an example. The service network is mainly based on franchising service outlets, and the replacement of power cabinets is used to build a power exchange network. Service outlets are mainly distribution sites such as offline takeaways and courier services, which not only use electricity exchange services to pert offline stores and empower more resources, but also reduce the pressure on the platform's capital operations to achieve a win-win situation. Through the closed-loop system of national standard cars, lithium batteries + intelligent power exchange system + outlet laying, the user experience is improved, and the revenue of agents and service outlets is maximized.

Hangzhou Leifeng New Energy Technology Co., Ltd. is a senior electric vehicle power station company in China. The team has accumulated 14 years of research and development technology in charging piles, high-precision battery capacity testers, battery replacement cabinets, and lithium battery BMS. The electric bicycle replacement system integrated with cabinets will be fully launched in 2019. The user's recognition is very high, and the efficiency of tram replacement is fully improved.

"Power exchange" replaces "charging", quickly realizes energy supply in 10 seconds, and effectively solves the pain points such as short battery life and slow charging. Leifeng is committed to establishing a one-stop short-distance energy service system based on the distributed energy network. Million riders solve the two problems of charging time-consuming and mileage anxiety, providing safe and efficient power solutions for hundreds of millions of electric vehicle users.

Leifeng's electric vehicle exchange solution will redefine the electric vehicle charging mode in the future, will change the travel habits of electric vehicle users, realize the network of charging and replacing services, and build an energy Internet! Make charging safer and make electric vehicle power solutions smarter! The era of power replacement has arrived, and the 100 billion-level market is just waiting for you! For more information about Leifeng's electric vehicle replacement station products, you can visit Leifeng's official website http://letfungo.com, or pay attention to the public number: Electric Vehicle Charging Network ID: CDX360.