读书笔记《22条商规》简读版

1.领先定律

The Law of Leadership

2.品类定律

The Law of the Category

3.心智定律

The Law of the Mind

4.认知定律

The Law of Perception

5.聚焦定律

The Law of Focus

6.专有定律

The Law of Exclusivity

7.阶梯定律

The Law of the Ladder

8.二元定律

The Law of Duality

9.对立定律

The Law of the Opposite

10.分化定律

The Law of Division

11.长效定律

The Law of Perspective

12.延伸定律

The Law of Line Extension

13.牺牲定律

The Law of Sacrifice

14.特性定律

The Law of Attributes

15.坦诚定律

The Law of Candor

16.唯一定律

The Law of Singularity

17.莫测定律

The Law of Unpredictability

18.成功定律

The Law of Success

19.失败定律

The Law of Failure

20.炒作定律

The Law of Hype

21.趋势定律

The Law of Acceleration

22.资源定律

The Law of Resources

写在最后：市场营销是智力、观念的竞争，而不是产品或服务的竞争。