翻译练习：Pandemic Habits Shift Consumer Trends In 2021(2)

Pandemic Habits Shift Consumer Trends In 2021（2）

新冠疫情养成的习惯转变2021年消费趋势（2）

环保

More Brand Activism

更高的品牌环保激进主义

Consumers paid closer attention to companies' actions during the covid-19-fueled lockdowns and will take social and environmental issues more seriously after the pandemic ends, Euronmonitor says. People will increasingly demand that companies protect the health and well-being of their workforce, help local communities, and promote ambitious sustainability goals. During the pandemic, "all of a sudden the air cleared, wildlife came out to play and everything was so much nicer," says Ms. Angus. "It's made consumers realize that actually we want this greener, cleaner climate."

在疫情推动的单独隔离期间消费者会更加关注企业的行动，在疫情结束之后，他们会更加重视社会和环境问题，欧睿国际认为。人们将越来越多地要求企业保护他们的健康和员工的福利，帮助本地社区，实现可持续发展的宏伟目标。疫情期间，“突然之间，空气干净了，野生动物到处跑，一切都是这样的美好，”安格斯女士说，“这些让消费者们意识到我们真的需要这样更绿色，更洁净的天气”。

随心随性

Spontaneity and Convenience

即兴与便捷

People miss the spontaneous activities and impulse purchases of their pre-pandemic life - running errands, attending social events, dining out - and they want digital commerce to offer a similar experience, the market researcher says. "We really want that on-the-go coffee, that walk and stop for lunch somewhere, that flexibility and ease," says Ms. Angus. "Companies have to find alternative ways to enable that spontaneity in some form."

市场研究员认为，人们怀念他们疫情前的随心随性与冲动购物——跑个腿，参加个聚会，在外就餐——并希望数字商务也能提供类似的体验。“我们真的怀念那种随身带的咖啡，那种随性的散步和午餐，还有轻松自在的生活。”，安格斯女士说，“企业必须找到可替代的方式让消费者有这种随心随性的感觉。”

艺术建筑

Open Air

露天

Even after the pandemic, people's desire for outdoor spaces for work, events and recreation will remain strong, Euromonitor says. "Businesses need to create their own outdoor oasis," the report says. "Adaptation might become more complicated and costly depending on the weather, but open air structures and heating and illumination systems will pay off due to heightened demand for safe venues and the aesthetic that could continue attracting consumers."

即使在疫情之后（默然说话：感觉这疫情不太可能结束了呢），人们对户外工作空间的渴望，对活动与娱乐需求依然旺盛，欧睿国际分析道，“企业需要创建它们自己的户外乐土”，在报告里，他们说：“根据天气而改变的建筑艺术也许是更加复杂与昂贵的，但是对安全场地的极高需求与可持久吸引消费者们的艺术感，采用这些理念设计建造的户外建筑、采暖、照明系统均将带来回报。”