江歌妈妈首场直播带货,销售额超百万

一头干练的短发,身穿蓝色条纹短袖衬衫,10月9日晚上临近8点,江歌妈妈江秋莲坐在一把护腰坐椅上,面带笑容,提前出现在直播镜头前。54岁的她开启了人生中首场直播。

Jiang Qiulian, whose daughter tragically lost her life in a fatal stabbing seven years ago in Japan, launched her first livestream sales event on Monday, attracting a huge audience and media attention.



这场直播从晚上8点持续到11点,共吸引1518万网友观看,同时在线观众数量一度达到超10万;3小时内,她卖出近6万件商品,销售额超百万元。

Monday night's livestream, which commenced at 8 pm and continued until 11 pm, managed to captivate an astounding 15.1 million viewers, with a high of 100,000 people tuning in simultaneously.


During the livestream, Jiang, 54, offered viewers an array of everyday products, including snacks, tissues and kitchen supplies.


In just three hours, she sold nearly 60,000 items, amassing a staggering sales revenue exceeding 1 million yuan, according to a report from news website ThePaper.cn.



江秋莲尝试直播带货,一度在互联网上引发争议。谈及开启尝试的原因,江秋莲表示,“维权,是支撑我活下去的唯一动力。但我也不能每天只等待维权,我需要一份工作充实自己,和有足够的经济基础支撑我的维权之路和养老问题。就目前我的身体状况,已经无法从事高强度的体力工作。”

江秋莲说,“在我看来,直播带货就是把我之前开的小超市搬到线上,直播带货的目的同样是为了赚钱,但我会把选品和服务放在第一位,把赚钱放在第二位。”

When asked about her reasons for delving into livestream sales, Jiang explained: "Fighting for justice is the only motivation keeping me going. But I can't just wait for justice every day. I need a business to enrich my life and provide the economic foundation necessary for my path to justice and retirement."


She said: "In my view, live-streamed sales are like bringing my small supermarket online. The purpose remains the same: making money. However, I prioritize product quality and service for customers, with profit coming second."


记者:解传姣

来源:澎湃新闻 中国日报


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页面更新:2024-02-11

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