品牌&包装丨内衣·软风暴Soft Storm（未来感十足）

案例分享 丨编辑 / 曹骏彤

选择了远方，便只顾风雨兼程。

你好，我是曹骏彤，品牌之路，与你彤行。

Design & Photography

low key Design

Year 2022

OUR GRAPHICS OPEN THE DOOR FOR BRANDS TO CONNECT WITH PEOPLE.

品牌故事

Soft Storm是一个致力于[超肤肤触摸科学]的内衣品牌。它以灵活的面料和巧妙的设计，旨在为用户提供全天的舒适，赋予年轻一代拥抱世界的勇气和拥抱生活风暴的激情。

Soft Storm不仅以简洁的质感和精致的设计为主，还探索混搭的风格，凸显年轻时尚的态度。软风暴致力于通过技术创新，让您在各方面都更舒适。

---

Brand Story

Soft Storm is the underwear brand being dedicated to the [Ultra-Skinlike Skin Touch Science]. With flexible fabrics and ingenious design, it sets to provide users with all-day comfort, endow the young generations with the courage to embrace the world and the passion to embrace the storm in life.

Soft Storm not only gives priority to the simple texture and exquisite design, it also explores the mix-and-match style, highlighting the young and fashionable attitude. Soft Storm is committed to make you feel more comfortable in all ways through technological innovation.

品牌口号

“坚韧而温柔”是SoftStorm的品牌理念。“软”指的是舒适的面料，代表着我们与生俱来的谦卑和温柔。“风暴”寓意着日常服装的不断创新，也寓意着赋予下一代力量，以激情和自信面对过去、现在和未来。

---

Brand Slogan

「Tough but tender」serves as the brand philosophy of SoftStorm. 「Soft」refers to the comfortable fabric，representing our inherent humbleness and tenderness. 「Storm」implies the continuous innovation of everyday clothing as well as the strength that empowers the next generation, facing the past, the present and the future with passion and confidence.

颜色

SoftStorm以蓝色作为品牌的主色调，搭配橙红色，互相加强效果，形成了引人注目的搭配。色彩搭配给人以大胆的印象，表明品牌致力于突破和创新。

---

Color

SoftStorm takes blue as the main colors of the brand, pair with orange red which strengthen the effect of each other, resulting an eye-catcher pair. The color pairs leaves a bold impressions that the brand is committed to breakthrough and innovate.

Soft Storm的视觉元素

“SSTR”是Soft Storm基于四套截然不同的原则进行的产品开发，它不断创新和升级日常服装。这四个系列是S-Standard, SS-Soft Style, ST-Soft Tech, sr - superior Super Rare。

地理中气旋和反气旋的概念及其示意图，启发了Soft Storm产品分类的图形表达，成为品牌视觉识别中独特的一部分。

---

Visual Element of SoftStorm

「SSTR」is the product development at Soft Storm basing on four distinct set of principles, it continually innovates and upgrade everyday clothing. The four collections are S—Standard, SS—Soft Style, ST—Soft Tech, SSR—Superior Super Rare.

The concepts of cyclones and anticyclones in geography and the diagram of it inspires the graphic expression of Soft Storm’s product classification, which becomes a unique part of the brand’s visual identity.

包装

Soft Storm的包装系统以蓝色和银色为主，给人留下强烈的印象。信封盒和可降解纸浆盒被蓝色和橙红色的松紧带突出，以及一个服装标签。这两个元素将始终出现在Soft Storm的包装上，无论它采取什么形式。

---

Packaging

Soft Storm's packaging system is dominated by blue and silver to leave a strong impression. The envelope box and the degradable pulp box are highlighted by blue and Orange red elastic band, along with a clothing label. This two element will always present on Soft Storm’s packaging no matter what form it takes.

选择了远方，便只顾风雨兼程，我是曹骏彤，品牌之路，与你彤行。