“花生上树”引争议，良品铺子道歉

近日，良品铺子因一张宣传海报，引发网友争议。

有网友发现良品铺子电商平台商品详情页中，一款“四粒红花生”产品的宣传海报展示了违背科学常识的画面。

A promotional poster from the snack brand Bestore has sparked controversy online. Netizens noticed that on the product detail page of an e-commerce platform, a promotional image for the Four Red Peanuts product depicted a scientifically inaccurate scene.

花生作为地上开花、地下结果的作物，果实通常埋藏在土壤中发育成熟。而该海报却将花生果实描绘为悬挂枝头，与花生“落花生”的生物学特性相悖。

Peanuts, known as groundnuts, are crops that flower above ground but develop their pods underground. However, the poster mistakenly showed the peanut pods hanging from the branches, contradicting the biological nature of how peanuts grow.

据大皖新闻报道，8月28日，良品铺子回应称，对相关页面进行了更新修正，并启动对所有产品宣传材料的全面科学性核查——

According to reports, Bestore issued a response on Thursday, stating that the relevant page has been updated and corrected. The company also initiated a comprehensive scientific review of all promotional materials.

由于公司在工作中的疏忽，在电商平台商品详情页中错误使用了由AI生成的图片素材，从而引发了不必要的误解和讨论。对此，公司向所有关心和支持良品铺子的朋友致以诚挚的歉意。发现问题后，公司立即对相关页面进行了更新修正，并已启动对所有产品宣传材料的全面科学性核查。同时，良品铺子正在进一步升级内容审核机制，优化内部管理流程，以确保今后每一项内容的输出都更加严谨、可靠。

The company apologized, explaining that the error was due to the use of an AI-generated image in the e-commerce product details, which led to unnecessary misunderstanding and discussion. Upon identifying the issue, the company immediately updated the page and began a thorough check of all product promotional materials for scientific accuracy. Additionally, Bestore is further upgrading its content review mechanisms and optimizing internal management processes to ensure all future content is more rigorous and reliable.

截至目前，多个电商平台显示，上述产品的相关广告图品均已更换。

来源：中国新闻网 正观新闻 大皖新闻等

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