报名丨2025行为科学与政策干预(BeSA)学术研讨会

BeSA 2025

Behavioral

Sustainable Development

北京大学光华管理学院行为科学与政策干预（BeSA）研讨会致力于为行为科学家、政策制定者和行业从业者提供交流与合作的平台，共同推动行为科学与政策干预应用的发展。2025年会议将聚焦于“可持续发展的行为洞察”，突出行为科学与可持续发展、环境保护、低碳举措及相关行为干预措施的交叉领域。欢迎感兴趣的学术和政策研究人员与业界实践者报名参与。

The Behavioral Science in Action (BeSA) Conference invites researchers, practitioners, and experts from across the globe to engage in the exchange of

会议信息

Conference Information

TIMETIME

2025年11月10日

November 10, 2025

LOCATION

北京大学光华管理学院

Guanghua School of Management, PKU

会议日程

Conference Program

上午场 Morning Session

08:00-08:30 Registration

08:30-08:40 Opening Remarks

致辞嘉宾：刘 俏，北京大学光华管理学院院长、金融学教授

Guest of Honor: Qiao Liu, Dean and Professor of Finance, Guanghua School of Management, Peking University

08:40-09:30 Keynote Speech 1

Defending Against Air Pollution: The Role of Active Information Nudges and Inattention.

演讲嘉宾：赵金华, 康奈尔大学戴森应用经济与管理学院

Keynote Speaker: Jinhua Zhao, The Charles H. Dyson School of Applied Economics and Management, Cornell University

09:30-10:20 Keynote Speech 2

From Green Intent to Green Outcome: Addressing Incentive Misalignment in Platform Sustainability Initiatives

演讲嘉宾：何国俊，香港大学经济及工商管理学院

Keynote Speaker: Guojun He, HKU Business School

10:30-11:00 Presentation 1:

How risk shapes cooperation: Evidence from public good games with rice farmers in developing countries

报告嘉宾：龚亚珍, 中国人民大学生态环境学院

Speaker: Yazhen Gong, The School of Ecology & Environment at Renmin University of China (RUC)

11:00-11:30 Presentation 2

Attention and Green Delivery

报告嘉宾：罗 璇，南洋理工大学

Speaker: Xuan Luo, Nanyang Technological University

11:30-12:00 Presentation 3

Socially Green Nudges: Unveiling the Power of Peer Influence on Green Choices

报告嘉宾：杨 浩，香港中文大学

Speaker: Hao Yang, The Chinese University of Hong Kong

12:00-12:30 Presentation 4

Preferences for Reducing Air Pollution Health Risks Increase after Substantial Air Quality Improvement

报告嘉宾：王彦滢，华南师范大学国际商学院

Speaker: Yanying Wang, International Business College of South China Normal University

下午场 Afternoon Session

13:30-14:20 Keynote Speech 3

Digital Platforms as Catalysts for Green Premium: Evidence from the Hotel Sector

演讲嘉宾：秦 雨，新加坡国立大学商学院

Keynote Speaker: Yu Qin, NUS Business School

14:30-15:00 Presentation 5

Causal Misperception and Persistent Fertilizer Overuse in China

报告嘉宾：林 炜，香港中文大学（深圳）

Speaker: Wei Lin，The Chinese University of Hong Kong, Shenzhen

15:00-15:30 Presentation 6

Informed Climate Adaptation: Input and Output Subsidies for Shaded Cocoa

报告嘉宾：殳蕴钰，上海财经大学

Speaker: Yunyu Shu, Shanghai University of Finance and Economics

15:30-16:00 Presentation 7

Nudge for Sanitation: Experimental Evidence from China

报告嘉宾：万彦麟，香港科技大学（广州）

Speaker: Yanlin Wan, The Hong Kong University of Science and Technology (Guangzhou)

16:00-16:30 实践分享 1

《碳账户》与《绿色助推》

Practice Sharing 1

"Carbon Account" and "Green Nudge"

分享嘉宾：卢乐书，平安银行战略发展部董事总经理

Speaker: Leshu Lu, Managing Director, Strategy and Development Department, Ping An Bank

16:30-17:00 实践分享 2

基于碳账户的地方“双碳”治理实践

Practice Sharing 2

Practice of Local "Dual-Carbon" Governance Based on Carbon Accounts

分享嘉宾：刘红飞，浙江省衢州市发展和改革委员会副主任

Speaker: Hongfei Liu, Deputy Director of the Quzhou Municipal Development and Reform Commission, Zhejiang Province

17:00-17:30 产学研讨论沙龙

Industry-University-Research Discussion Salon

The detailed schedule is subject to the day's events.

详细日程以当日为准。

会议报名

Click "Read More" or scan QR code below to enroll.

会议不收取注册费

除会议午餐外差旅及食宿需参会者自理

The conference will not charge any registration fee.

Participants are responsible for their travel and accommodation expenses, except for the conference lunch.

会议咨询邮箱

Conference Consultation Email:

behavioral@gsm.pku.edu.cn

来源| 北大光华学术咨讯

审阅| 塔娜