击石拊石 百兽率舞 | hellolink红茶礼盒包装设计

背景介绍

击石拊石 百兽率舞

2021，对于hellolink而言注定是不平凡的一年。虽然2021还未过半，但是这段时间来，hellolink团队不断壮大，团队从起初几个人已逐渐扩张到二十余人。设计部以大神总监带队，高级设计师为主，年轻设计师为辅，专业设计和新鲜创意不断碰撞出无限火花，作品质量节节攀升。客户合作也打破了之前“出去找”的状态，越来越多的客户是欣赏我们的作品或通过老客户的介绍，了解到老客户设计后产品销量飞速增长而“慕名合作”。

2021 is destined to be an extraordinary year for hellolink. Although 2021 is not more than half of the year, the hellolink team has grown from a few people to more than 20 people. The design department is led by the director of Dashen, with senior designers as the main group and young designers as the auxiliary group. Professional design and fresh ideas constantly collide with infinite sparks, and the quality of works keeps rising. Customer cooperation has also broken the previous "go out to find" state, more and more customers are appreciating our works or through the introduction of old customers, they know that the sales volume of products designed by old customers is growing rapidly, and they are "admiring cooperation".

为传递好hellolink对一直以来支持我们的客户和默默关注我们的粉丝们的感激之情，与大家一起共享我们这一小小的进步。hellolink为大家精心准备了红茶礼盒，并对礼盒的手绘图案和包装设计打磨了几个月，只为让大家收到礼盒时有惊喜感，而不是平平庸庸。接下来的日子，hellolink与您一同前瞻审美，并肩以颠覆的姿态横扫“森林”。

In order to convey hellolink's gratitude to the customers who have been supporting us and the fans who have paid close attention to us, and share our little progress with you, hellolink has carefully prepared the black tea gift box for you, and polished the hand-painted patterns and packaging design of the gift box for several months, just to make you feel surprised when you receive the gift box, rather than mediocre. In the days to come, hellolink will look forward to the future with you and sweep the "forest" side by side in a subversive manner.

设计理念

新的灵魂 新的嗅觉 新的路程

本次hellolink所打造的红茶礼盒设计希望通过具有冲击力的美学视觉体验，表达我们对新阶段勇敢探索与殷殷期望。接下来的日子，我们将以全新的面貌、森林王者的姿态去打造更好的自己。

The black tea gift box design created by hellolink hopes to express our brave exploration and ardent expectation for the new stage through the impact of aesthetic visual experience. In the days to come, we will create a better self with a new look and the attitude of forest king.

礼盒包装的插画采用豹子、狐狸、蛇、花卉、树木的元素，触发受众更灵动的视觉感官，犹如闯入一场森林冒险，使包装整体充满了热情与力量。同时，每一种元素的使用都有其独特的含义：豹是天生的战士，象征着力量、坚强、自信和毅力；狐狸作为森林的向导，具有机敏的观察力，象征着智慧与尊贵；蛇作为中外最常用到的图腾标志，其象征着权力与智慧，代表着生生不息的希望。花卉和树木元素的使用，不仅丰富了插画使整体充满层次感，更展现了森林生机勃勃、华丽繁荣的景象，预示着新阶段将更加精彩。集结全部力量，成就独立个性、势不可挡的品牌。

The illustration of the gift box packaging adopts the elements of leopard, fox, snake, flowers and trees to trigger the audience's more flexible visual senses. It is like entering a forest adventure, which makes the packaging full of enthusiasm and strength. At the same time, the use of each element has its own unique meaning: Leopard is a natural warrior, symbolizing strength, strength, self-confidence and perseverance; Fox, as the guide of the forest, has keen observation, which symbolizes wisdom and dignity; Snake, as the most commonly used totem symbol at home and abroad, symbolizes power and wisdom, and represents endless hope. The use of flowers and trees not only enriches the illustration, makes the whole full of layers, but also shows the scene of forest vitality, gorgeous prosperity, indicating that the new stage will be more exciting. Gather all the strength to achieve independent personality, irresistible brand.

包装整体创造了审美与功能之间的精神场域碰撞，将设计与艺术共同安置于一方。元素之间相辅相成，呈现出美学与功能共融的视觉体验。每一处看似简单的设计都有着设计师最朴实而发自内心的叙述。寻求包装材质与设计的完美契合，致力于触发富有灵动的感官体验，每一个创意点都是设计师不断的探索的成果，从设计选材到制作，生活的无限可能性，都在此间。

Packaging as a whole creates a spiritual field collision between aesthetics and function, which places design and art together. The elements complement each other, presenting the visual experience of aesthetic and functional integration. Every seemingly simple design has the most simple and heartfelt narration of the designer. Seeking the perfect combination of packaging materials and design, and striving to trigger the flexible sensory experience, every creative point is the result of continuous exploration of designers, from design material selection to production, the infinite possibilities of life are here.