品牌包装 ｜字咖 Fonts Coffee，一杯咖啡，重拾一个被遗忘的汉字

服务 SERVICE
品牌定位 / 品牌视觉 / 标志设计

项目 PROJECT
字咖 Fonts Coffee

D:Yooooh_

字咖 Fonts Coffee，是一家以汉字主题的咖啡品牌，面向年轻群体，旨在通过年轻群体喜爱享受咖啡的特点，来传播汉字文化。

“一杯咖啡，重拾一个被遗忘的汉字。”是品牌的SLOGAN，通过咖啡包装、室内环境、主题文创来让人们重拾已经遗忘或者不常用的汉字，让一杯小小的咖啡发挥更大的作用。字咖 Fonts Coffee包含“字像 Fonts Image”“字物 Fonts Object”两个场所。字像是一个小型展览馆，运用动态技术对汉字进行展示，进行现代与传统的时空碰撞。字物是汉字主题相关文创的创作和陈列场所，更加丰富字咖品牌层次。

Fonts Coffee, a Chinese character-themed coffee brand for the younger generation, aims to spread the culture of Chinese characters through the young group's love of enjoying coffee.

"A cup of coffee to revive a forgotten Chinese character." The brand's SLOGAN is to bring back forgotten or unused Chinese characters through coffee packaging, interior environment and thematic creations, so that a small cup of coffee can play a bigger role. Fonts Object" are two places. The Fonts Image is a small exhibition hall that uses dynamic technology to display Chinese characters in a space-time collision of modernity and tradition. The Fonts Object is a place for creating and displaying Chinese characters and related cultural creations, which enriches the brand level of Fonts Coffee.