人生最悲哀的，莫过于用最高效的方式去做错误的事情

有些事情，会发现自己投入得越多，收获却不见得会越来越多。

In some things, you will find that the more you put in, the more you gain.

就像我们在一条路上走了很久，但却始终没有到达心之所往，此时不知道是该继续坚持，还是就此放弃？

Just like we have walked along the same road for a long time, but have never reached the destination of our heart. At this time, we don't know whether to continue to insist or give up?

坚持往往是大部分人口中高喊的选择，可有的时候，选择放弃，及时止损，却是比坚持更难的一件事情。

Adherence is often the choice shouted by the majority of the population, but sometimes, choosing to give up and stop loss in time is a more difficult thing than persistence.

请先回答一个简单的问题。

Please answer a simple question first.

如果我们花了50块钱买了一张电影票去看电影，结果开场半个小时后，我们发现这部电影根本就不值得一看，这时候你会选择留下来坚持看完，还是选择中途离场？

If we spent 50 yuan to buy a movie ticket to see the movie, and half an hour later, we found that the movie was not worth watching at all. At this time, would you choose to stay and watch it, or would you choose to leave halfway?

很多人会选择留下来把电影看完，因为在他们眼里，50块钱可是妥妥地花了出去，不看完岂不是浪费了。

Many people will choose to stay and watch the movie, because in their eyes, 50 yuan is properly spent, and it is not a waste not to watch it.

然而，诺贝尔经济学奖获得者斯蒂格利茨给出了他的答案：在做这个决定的时候，一定要忽略自己的50块钱，因为它是沉没成本，不管离不离开电影院，这钱已经花了。

However, the Nobel laureate of economics, Stiglitz, gave his answer: When making this decision, we must ignore our own 50 yuan, because it is a sunk cost. Whether we leave the cinema or not, the money has been spent.

所谓沉没成本，是指已发生，无法回收的成本支出，它是一种历史成本，不会影响当前的行为或未来的决策。

The so-called sunk cost refers to the cost that has occurred and cannot be recovered. It is a historical cost and will not affect the current behavior or future decisions.

沉没成本本该是我们努力排除的干扰，可很多时候，我们却因为不自觉地过于重视它而不断投入新的成本。

The sunk cost is supposed to be the interference we try to eliminate, but many times, we put in new costs because we unconsciously pay too much attention to it.

比如，有的人家里堆积着大量用不着的物品舍不得扔，却想着“万一哪天用得上呢？”结果家里的空间越塞越满，找工具收拾房间花费的时间成本越来越高，生活也变得越来越沉重。

For example, some people are reluctant to throw away a lot of unnecessary items in their homes, but they are thinking "What if it can be used on a certain day?" As a result, the space in their homes is becoming more and more crowded, the time cost of finding tools to clean up the room is becoming higher and higher, and life is becoming heavier and heavier.

沉没成本也可能是股票市场的错误投资，从一开始冲动买进，到后面阴跌不止，可自己却并没有就此止损，反而是投入更多资金期待反弹。

The sunk cost may also be the wrong investment in the stock market. From the beginning of impulse buying to the end of the decline, I didn't stop the loss, but instead invested more money to expect a rebound.

沉没成本就是那种已经损失的成本，如果不懂得及时止损，甚至为了这个损失而追加成本，最后只会得不偿失。

The sunk cost is the cost that has been lost. If you do not know how to stop the loss in time, or even add costs for this loss, you will only lose more than you gain.

害怕损失的人，却往往损失最大。

Those who are afraid of loss often lose the most.

管理学大师彼得·德鲁克说：人生最悲哀的，莫过于用最高效的方式去做错误的事情。

Peter Drucker, a master of management, said that the saddest thing in life is to do the wrong thing in the most efficient way.

我们坚持做一件事情，往往是坚信，这样做是对的。

We insist on doing one thing, often believing that it is right.

但如果我们发现自己走错了方向，那请停下来，直面错误，及时止损，因为停下来就是进步。

But if we find that we have gone in the wrong direction, please stop, face the mistakes and stop the loss in time, because stopping is progress.

相比于惯性般地坚持，选择放弃，往往是一件更有难度的事情，但与其盲目地坚持，不如及时止损，让过去过去，让未来到来。

It is often more difficult to choose to give up than to insist on inertia. But rather than blindly insist, it is better to stop loss in time, let the past pass and let the future come.

对于未来，我们更关注硬趋势，对于过去我们更关注经验，从而活在当下，成为自己的主宰。

For the future, we pay more attention to the hard trend, and for the past, we pay more attention to experience, so as to live in the present and become our own master.