1027.经济学人6

Other models will surely emerge: charging advertisers more for the ability to influence the answers that chatbots provide, perhaps, or to have links to their websites embedded in responses.

Ask Chatgpt to recommend a car, and it will reply that there are lots of good brands, and it depends on your needs.

Future chatbots may be more willing to make a recommendation. But will people use them if their objectivity has been compromised by advertisers? Will they be able to tell? Behold, another can of worms.

Then there is a question of competition.

It is good news that Google is being kept on its toes by upstarts like Openai. But it is unclear whether chatbots are a competitor to search engines, or a complement.

Deploying chatbots initially as add-ons to search, or as stand-alone conversation partners, makes sense given their occasional inaccuracies. But as their capabilities improve, chatbots could become an interface to all kinds of services, such as making hotel or restaurant reservations, particularly if offered as voice assistants, like Alexa or Siri.

If chatbots’ main value is as a layer on top of other digital services, though, that will favour incumbents which provide such services already.

这是《经济学人》2023年2月刊的一篇文章“The battle for internet search”第9、10段。

1

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其他模式肯定会出现，对广告商收取更多的费用，因为他们有能力影响聊天机器人提供的答案，或者在回复中嵌入到他们网站的链接。

2

让Chatgpt推荐一辆车，它会回答说有很多好品牌，这取决于你的需求。

3

can of worms.：一团糟

未来的聊天机器人可能更愿意提出建议。但如果广告商损害了他们的客观性，人们会使用他们吗？他们能告诉我吗？看，又是一团糟。

4

然后是竞争问题。

5

kept on its toes：保持警惕

好消息是，Openai这样的新贵让谷歌保持警惕。但尚不清楚聊天机器人是搜索引擎的竞争对手，还是补充。

6

Deploying：部署

最初将聊天机器人部署为搜索插件，或作为独立的对话伙伴，考虑到它们偶尔的不准确，这是有意义的。但随着其能力的提高，聊天机器人可能会成为各种服务的接口，例如预订酒店或餐厅，特别是作为语音助手，如Alexa或Siri时。

7

incumbents：现任

如果聊天机器人的主要价值是作为其他数字服务之上的一层，那么这将有利于已经提供此类服务的现有公司。

词汇

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can of worms.：一团糟

Deploying：部署

​incumbents：现任